The Reformer Studio is a leading Reformer Pilates business based in the Midlands, offering a range of services that include group classes, private sessions, rehabilitation and specialised Pilates training. When The Reformer Studio initially contacted us, they were preparing to open their second studio. Recognising the need for a strong digital presence to support their growth, they sought content that would effectively showcase their offerings across multiple platforms. 

Since then, The Reformer Studio has opened four more studios in Nottingham, Derby, Loughborough, Birmingham, and Leicester, and they have plans to expand further through franchising. Additionally, they have cultivated a growing online community. They needed content that would serve as cornerstone material for their website and app, while also keeping their social media engaging and vibrant. The objective was to show why The Reformer Pilates was the number one choice for pilates exercise and training. 

LOFT ONE12's Approach 

LOFT ONE12 partnered with The Reformer Studio to craft a comprehensive content strategy tailored to their needs. Here’s how we approached it: 
1. Discovery and Planning: The first step was to create a detailed creative proposal for The Reformer Studio, outlining our approach to developing multi-platform content. This proposal showcased how we would capture the unique aspects of their services and present them across various digital channels. 
 
2. Content Development: We proposed a variety of content for the website and app with regular, engaging posts for social media. This included behind the scenes of studio renovations, client testimonials, and highlights of their specialised training. For social media we formatted all content to be viewed vertically to ensure a more enjoyable experience. 
 
3. Production: We used both photography and videography to create a rich visual story that highlighted the studio’s expertise and welcoming atmosphere. This included action shots of classes, detailed walkthroughs of exercises, and teaser content for studio launches. 
4. Instructor Training Videos: We also created a series of training and instructional videos for The Reformer Studio’s online resources. These videos provide in-depth tutorials and guidance on how to facilitate classes, as well as the logistics of managing studios, ensuring a streamline and consistent process. 
 
5. Live Events Coverage: We produced content for The Reformer Studio’s VIP events, capturing the energy and engagement of these events. This included studio walkthroughs and event highlights, which were used to promote future events and showcase the vibrant community at The Reformer Studio. 
 
6. Library Creation: We compiled a comprehensive library of content for The Reformer Studio to use as part of their ongoing marketing strategy. This ensures they have a consistent stream of fresh and relevant content to engage their audience across various platforms. 
 
7. Post-Production and Publishing: After the shoots, we meticulously edited the content to ensure everything was polished and aligned with The Reformer Studio’s brand. We then assisted in the strategic distribution of this content across their digital channels, optimising for maximum reach and engagement. 
 
 
1. Discovery and Planning: The first step was to create a detailed creative proposal for The Reformer Studio, outlining our approach to developing multi-platform content. This proposal showcased how we would capture the unique aspects of their services and present them across various digital channels. 
 
2. Content Development: We proposed a variety of content for the website and app with regular, engaging posts for social media. This included behind the scenes of studio renovations, client testimonials, and highlights of their specialised training. For social media we formatted all content to be viewed vertically to ensure a more enjoyable experience. 
 
3. Production: We used both photography and videography to create a rich visual story that highlighted the studio’s expertise and welcoming atmosphere. This included action shots of classes, detailed walkthroughs of exercises, and teaser content for studio launches. 
 
4. Instructor Training Videos: We also created a series of training and instructional videos for The Reformer Studio’s online resources. These videos provide in-depth tutorials and guidance on how to facilitate classes, as well as the logistics of managing studios, ensuring a streamline and consistent process. 
 
5. Live Events Coverage: We produced content for The Reformer Studio’s VIP events, capturing the energy and engagement of these events. This included studio walkthroughs and event highlights, which were used to promote future events and showcase the vibrant community at The Reformer Studio. 
 
6. Library Creation: We compiled a comprehensive library of content for The Reformer Studio to use as part of their ongoing marketing strategy. This ensures they have a consistent stream of fresh and relevant content to engage their audience across various platforms. 
 
7. Post-Production and Publishing: After the shoots, we meticulously edited the content to ensure everything was polished and aligned with The Reformer Studio’s brand. We then assisted in the strategic distribution of this content across their digital channels, optimising for maximum reach and engagement. 
 
The Result

The Result 

The collaboration between LOFT ONE12 and The Reformer Studio has delivered impressive results: 
1. Enhanced Community Trust: The high-quality content we produced has helped The Reformer Studio build a stronger, more trusting relationship with their community. The transparency and professionalism in the videos and photos have reassured existing clients and attracted new ones. 
 
2. Efficient Training Process: The detailed training content allows for a more streamline process for onboarding new team members. Not only can they improve their knowledge of Reformer Pilates through use of the online resources, but they can make sure that their clients journey is consistent. 
 
3. Sustained Engagement: The mix of cornerstone content, dynamic social media posts, and live event coverage has kept The Reformer Studio’s audience engaged. Frequent updates and diverse content types have maintained audience interest, leading to increased social media following and interaction. 
 
4. Professional Reputation: The professional training content, including the instructional videos, has positioned The Reformer Studio as a leader in the industry, attracting Pilates enthusiasts and enhancing their reputation as experts. 
Overall, the collaboration with LOFT ONE12 has enabled The Reformer Studio to effectively communicate their value, connect more deeply with their community, and solidify their position as leaders in the Pilates industry. With continued growth and plans for franchising, the content produced by LOFT ONE12 will support their expanding presence and success.