BTST Osteopathy & Sports Massage  is a leading provider of health and wellness services, specialising in Osteopathy, Sports Massage, Individual & Group Fitness Sessions, and training for existing and future Osteopaths and Sports Massage Therapists. 

They realised the need to step up their digital game to showcase their wide range of services effectively. They wanted content that would work well on their website and YouTube channel, and also keep their social media active.. The aim was to build trust within their community and let more people know about their services. 

LOFT ONE12's Approach 

LOFT ONE12 teamed up with BTST to create a solid content strategy that hit all their marks. Here’s how we did it: 
1. Discovery and Planning: We kicked things off with an in-depth discovery phase, really getting to know BTST’s services, target audience, and key messages. This helped us figure out what unique aspects of their offerings would click with their audience. 
 
2. Content Development: We put together a content calendar that mixed high-quality cornerstone content for the website and YouTube with regular, engaging posts for social media. This included detailed service overviews, client testimonials, meet the team reels and highlights of their professional training. For social media, we created shorter, snappy pieces such as behind-the-scenes content, and real-time client interactions. 
 
3. Production: Our team went on-site for multiple shoots to capture the essence of BTST’s services. We used both photos and videos to create a rich visual story that showcased BTST’s expertise and personal touch. This included action shots of training sessions, aerial video and photography of the clinic, and professional headshots of the BTST team. 
 
4. Training and Instructional Videos: We also created a series of training and instructional videos for BTST’s online training resources. These videos provide in-depth tutorials and guidance for aspiring therapists, adding value to their professional training programmes. 
 
5. Library Creation: We put together a comprehensive library of content for BTST to use as part of their ongoing marketing strategy. This way, they have a steady stream of fresh and relevant content to keep their audience engaged. 
 
6. Post-Production and Publishing: After the shoots, we meticulously edited the content to ensure everything was polished and aligned with BTST’s brand. We then helped distribute this content across BTST’s digital channels, optimising for maximum reach and engagement. 
 
 
1. Discovery and Planning: We kicked things off with an in-depth discovery phase, really getting to know BTST’s services, target audience, and key messages. This helped us figure out what unique aspects of their offerings would click with their audience. 
 
2. Content Development: We put together a content calendar that mixed high-quality cornerstone content for the website and YouTube with regular, engaging posts for social media. This included detailed service overviews, client testimonials, meet the team reels and highlights of their professional training. For social media, we created shorter, snappy pieces such as behind-the-scenes content, and real-time client interactions. 
 
3. Production: Our team went on-site for multiple shoots to capture the essence of BTST’s services. We used both photos and videos to create a rich visual story that showcased BTST’s expertise and personal touch. This included action shots of training sessions, aerial video and photography of the clinic, and professional headshots of the BTST team. 
 
4. Training and Instructional Videos: We also created a series of training and instructional videos for BTST’s online training resources. These videos provide in-depth tutorials and guidance for aspiring therapists, adding value to their professional training programmes. 
 
5. Library Creation: We put together a comprehensive library of content for BTST to use as part of their ongoing marketing strategy. This way, they have a steady stream of fresh and relevant content to keep their audience engaged. 
 
6. Post-Production and Publishing: After the shoots, we meticulously edited the content to ensure everything was polished and aligned with BTST’s brand. We then helped distribute this content across BTST’s digital channels, optimising for maximum reach and engagement. 
The Result

The Result 

The partnership between LOFT ONE12 and BTST Osteopathy & Sports Massage has brought fantastic results: 
1. Enhanced Community Trust: The high-quality content we created has helped BTST build a stronger, more trusting relationship with their community. The transparency and professionalism in the videos and photos have reassured existing clients and drawn in new ones. 
 
2. Increased Service Awareness: The detailed service overviews and client testimonials have significantly boosted awareness and understanding of BTST’s offerings. Potential clients nowhave a clearer picture of the benefits and specifics of Osteopathy, Sports Massage, and training services available. 
 
3. Sustained Engagement: The mix of cornerstone content and dynamic social media posts has kept BTST’s audience engaged. Frequent updates and diverse content types have maintained audience interest, leading to increased social media following and interaction. 
 
4. Professional Reputation: The professional training content, including the instructional videos, has positioned BTST as a leader in the industry, attracting aspiring therapists to their training programmes and enhancing their reputation as experts.