There’s no denying that video is one of the most powerful ways to connect with your audience.
It builds trust, tells your story, and brings personality to your brand in a way that photos or text alone can’t. But for many business owners and marketing managers, the idea of sitting in front of a camera feels… uncomfortable.
You might worry about how you look or sound. You might compare yourself to others who seem effortlessly confident. Or you might overthink every detail until the moment’s gone.
At LOFT ONE12, we’ve seen it all and we know that the hardest part isn’t learning how to use a camera. It’s simply getting started.
Here are six simple, practical tips to help you step out of your comfort zone and start creating video content with confidence.
1. It Doesn’t Have to Be Perfect
The biggest barrier to creating video content is often the pursuit of perfection.
We compare ourselves to peers or “competitors” who seem to have it all figured out but the truth is, everyone’s still learning and questioning themselves along the way.
Polished content is great, but consistency beats perfection every time.
Audiences value authenticity far more than perfect lighting or a flawless take. Those unscripted laughs, pauses, and human moments are what build trust and make people feel connected to your brand.
So, next time you’re tempted to re-record a sentence for the tenth time... don’t. Post it! The people who matter will appreciate the real you.
2. Ignore the Negative Voice in Your Head
That inner voice that says, “I don’t sound professional enough,” or “I’m not confident on camera," is just imposter syndrome talking.
Everyone feels it at first, even experienced presenters and creators. The difference is that they push through it
.
Your audience doesn’t expect perfection. What they want is to hear your real story, in your own words. When you shift your focus from trying to impress to trying to help, the nerves start to fade.
Remember: authenticity connects, not performance.
3. Turn Conversations into Confidence
If talking directly to camera feels awkward, don’t start there.
Instead, film a conversation. Ask a friend, colleague or even a client to interview you. Having someone to talk to will make the experience feel natural and you’ll forget the camera’s even rolling.
You’ll come across more relaxed, genuine and conversational, like a podcast with visuals.
Once you’ve found your flow, you can start transitioning into talking to camera directly. Think of it as building confidence through conversation first.
4. Prioritise Sound, Then Light, Then Composition
When it comes to quality, sound should always be your top priority. People will forgive average visuals, but they’ll quickly switch off if they can’t hear you clearly.
Sound: Find a quiet space with soft furnishings to reduce echo - think carpets, curtains, or sofas. Even a small room with minimal background noise makes a big difference.
Light: Natural light is your best friend. Position yourself near a window so the light wraps gently around your face. The closer you are to the light source, the harsher the shadows will be, so take a step back for a softer look.
Composition: Keep your backdrop clean and simple. Avoid clutter or distractions that pull focus away from you. A tidy background looks more professional and directs attention where it matters most.
You don’t need a full studio setup, just a little awareness of how your audience will see and hear you.
5. Keep Rolling
When you’re filming, try not to stop between takes. Each time you restart, you break your rhythm and add unnecessary pressure.
Keeping the camera rolling helps you stay relaxed and in flow and you’ll often capture spontaneous moments, genuine laughs or off-the-cuff insights that can end up being the most engaging part of your video.
It also makes the editing process much easier. You can always cut the parts you don’t need later - but you can’t capture what you didn’t record.
It’s better to have content you can trim than none at all.
6. Start Small, Then Scale
Don’t overthink your setup, your script, or your delivery. Just start.
Use your phone, find a well-lit spot, and hit record. As your confidence grows, you can start experimenting with better gear, structured storytelling, or working with professionals.
The best creators didn’t start with perfect videos - they started with imperfect ones and learned along the way.
Every video you make will help you improve. The more you do it, the easier it becomes.
Final Thoughts
The hardest part of creating video content is taking the first step.
Remember your audience isn’t looking for perfection. They’re looking for people and brands they can relate to.
At LOFT ONE12, we help businesses build confidence on camera and produce content that reflects their personality and values, whether that’s guiding you through your first video shoot or developing professional content that takes things to the next level.
If you’re ready to start showing up on camera and want some help getting there, let’s talk.
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