The Importance of Brand Storytelling: How Video Builds Trust and Recognition

Posted on 9th May 2025 at 18:16

In a crowded digital world, it’s not just what you do that matters. It’s how you tell the story behind it. Audiences are drawn to brands that feel human, consistent, and aligned with their values. That’s why video has become one of the most powerful tools for businesses looking to build trust, drive engagement, and stand out.

At LOFT ONE12, we help brands go beyond surface-level marketing by producing content that communicates who they are and why they matter. One of the most effective ways we do this is through brand storytelling.

Let’s explore why storytelling through video is so important and how it’s helping businesses like Alice & Co connect with their audience on a deeper level.

Why Storytelling Matters

Stories are how people relate. Whether it’s a founder’s journey, a glimpse into the day-to-day, or a behind-the-scenes look at a product or service, storytelling creates emotional connections. And when people feel connected, they are more likely to trust, support, and share what you do.

Video brings these stories to life. It captures tone, personality, movement, and energy in a way that static visuals simply can’t. Done well, video storytelling can:

Build trust with your audience

Position your brand as authentic and relatable

Encourage higher engagement on social media

Drive conversions by aligning values with actions

Case Study: Alice & Co

One of the best examples of brand storytelling in action is our work with Alice Dring-Fern, founder of Alice & Co. From day one, Alice had a clear mission: to build a vibrant, supportive community for ambitious women in the health and well-being space.

Our journey with her began by capturing her launch event. We didn’t just document it! we created a set of multi-platform videos that highlighted the energy, purpose, and sense of connection behind the Alice & Co brand.

Since then, our collaboration has grown to include:

Networking and event content, including testimonials from attendees

Podcast production, helping Alice develop her voice as a mentor and industry leader

Teaser content to generate excitement ahead of the launch of her new premises

And perhaps most importantly, we’ve worked with Alice to blend professional production with self-shot mobile content—a sustainable, budget-friendly approach that many of our clients benefit from.

Helping Clients Utilise Their Own Content

We understand that it’s not always practical or cost-effective to bring in a professional crew for every single video. That’s why we support our clients in creating their own content using their mobile devices. We offer tips, guidance, and structure so they can capture authentic moments that can later be enhanced and repurposed.

For example, when Alice wanted to reflect on how far she’d come since opening her first clinic, she had a library of phone footage from her early days. We took that archival content and combined it with professionally captured podcast audio and visuals to create a short-form video that felt both personal and polished. The result? A powerful reel that connected emotionally with her audience while staying true to the brand.

By combining client-shot content with professional editing and storytelling, we’re able to produce consistent, engaging content that’s both sustainable and impactful.

Telling Your Brand Story Starts With One Step

Whether you’re a coach, property developer, event organiser, or studio owner, your brand already has a story. The key is expressing it in a way that feels human and connects with your audience.

That might look like:

A short “about us” film

Behind-the-scenes mobile content paired with professional edits

Client testimonials

Podcast interviews or expert-led content

Event highlight reels

At LOFT ONE12, we work with you to shape and share your story in a way that feels authentic, strategic, and human. Whether we’re shooting the footage ourselves or helping you make the most of what you already have.

Want to explore how video storytelling could work for your brand? Let’s talk.

Tagged as: Video Marketing