When we talk about branding, most people think about visuals - logos, colours, fonts and photography. But there’s another layer that’s just as powerful when it comes to shaping how people feel about your business... Sound.
Whether it’s the background music in your videos, the tone of your podcast, or the clips you use in your Reels, sound can completely change how your brand is perceived.
So the question is - Does your brand need a sound?
The Case for Having a Consistent Sound
When people see your content, they should get a sense of who you are and that includes what they hear.
Music sets the tone and emotion of your content. A consistent style can help people quickly recognise your brand, even before your logo or caption appears. For example:
A calm, minimal soundtrack might fit a Pilates studio that focuses on mindfulness and flow.
A bright, upbeat track could reflect the energy and confidence of a hair and beauty salon.
A soft, ambient sound might suit a physiotherapy clinic built around calmness and care.
Being consistent doesn’t mean every video sounds the same. It’s about choosing music that always feels like your brand. Music that supports your identity and strengthens that emotional connection with your audience.
The Case for Using Trending Sounds
Of course, not every brand wants to stick with one sound. Platforms like Instagram and TikTok reward creativity, and using trending sounds can help your content feel fresh and reach new audiences. Trending sounds can:
Boost visibility and engagement.
Make your brand feel current and relatable.
Help you join conversations your audience already cares about.
The key is to use them intentionally. Don’t jump on every trend, choose the ones that genuinely fit your tone and message. That way you stay relevant without losing your identity.
Finding the Balance
Some brands stay true to one sound. Others mix things up, blending consistency with flexibility. The best approach depends on your audience and the type of content you create.
At LOFT ONE12, we look at the bigger picture. Every project we produce is designed to fit your brand guidelines and that includes sound.
If your brand thrives on trends, we’ll find music that complements your look and feel. If you prefer a more defined sound, we’ll help you build that identity through consistent choices.
And if you’re not sure yet, we’ll help you find it. We often create collaborative playlists with clients, a shared space to explore different sounds and make sure everyone’s hearing the same vision.
Final Thoughts
Whether you stick with one sound or embrace trends, what matters most is intentionality. Your music should reflect your brand’s personality, enhance your visuals, and create an experience that feels unmistakably you.
At LOFT ONE12, we help brands create content that looks good, sounds right, and connects with their audience.
If you’d like to explore your brand sound or build a content style that feels consistent across every platform, let’s talk.
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