How to Use Content to Maximise Your Recognition Awards Event
Posted on 7th January 2025 at 18:53
Recognition awards events are more than just a night to celebrate achievements; they’re an opportunity to showcase your brand’s values, amplify your community, and create content that resonates long after the final applause. Whether you’re a corporate leader, an event organiser, or a marketing manager, content creation is key to maximising the impact of your awards event. Here’s how you can utilise content to its fullest potential.
Set the Stage with Pre-Event Hype
Build anticipation in the weeks leading up to the event. Share behind-the-scenes videos of the planning process, announce nominees with short spotlight videos, or post teasers featuring your venue, hosts, or past highlights. Reshare standout moments from previous awards events to remind your audience of the excitement and significance of the occasion. This pre-event buzz helps:
Corporate Leaders: Showcase company culture and demonstrate commitment to excellence.
Event Organisers: Increase ticket sales and ensure strong attendance.
Marketing Managers: Drive engagement across social media platforms.
Pro Tip: Use countdown graphics and event hashtags to encourage your audience to join the conversation.
Capture the Magic on the Night
Awards nights are brimming with emotion, energy, and excitement—perfect ingredients for impactful content. Invest in professional videography and photography to ensure every key moment is captured, including:
Guest arrivals and red carpet moments.
Speeches, award presentations, and winner reactions.
Networking and celebration shots.
Encourage event attendees to create their own content by setting up step-and-repeat banners, providing photography props, and organising interactive activations. This user-generated content adds authenticity to the event and significantly increases post-event engagement as attendees share their experiences online.
Content from the night itself can be used to create:
Highlight reels: Perfect for post-event promotion or internal presentations.
Social media snippets: Bite-sized clips to engage your audience on Instagram, LinkedIn, or TikTok.
Testimonial videos: Interviews with attendees, winners, and organisers to reinforce the event’s success.
Post-Event Content for Lasting Impact
Once the event is over, the work isn’t done. Post-event content helps extend the life of your awards night and keeps your audience engaged. Consider:
Photo galleries: Share high-quality images on your website and social channels, allowing attendees to relive the experience.
Event recap videos: Highlight key moments and use them to promote next year’s event.
Case studies: For corporate leaders, use the event as a case study to demonstrate organisational success and team recognition efforts.
Thank-you posts: Acknowledge sponsors, partners, and attendees to strengthen relationships.
Leverage Multi-Platform Strategies
The content you create should be optimised for various platforms:
For Corporate Leaders: Use LinkedIn to share professional highlights and demonstrate company achievements.
For Event Organisers: Promote your event management skills with a polished portfolio of videos and photos.
For Marketing Managers: Repurpose content for email campaigns, blog posts, and advertisements.
Each platform’s audience expects tailored content, so think about what works best where. Professional reels thrive on LinkedIn, while playful, behind-the-scenes clips shine on Instagram Stories or TikTok.
Plan for Next Year’s Success
Content from this year’s awards event can set the tone for next year. Use the materials you’ve captured to create promotional campaigns months in advance. Showcasing the highlights and testimonials from attendees builds credibility and ensures future events are seen as unmissable.
Why chose LOFT ONE12 for your event content?
At LOFT ONE12, we specialise in creating multi-platform content that brings your events to life. From planning to post-production, we’ll work with you to capture the essence of your recognition awards night and deliver engaging content that elevates your brand.
Ready to make your next event unforgettable? Get in touch today to discuss how we can help you create impactful, fresh, and shareable content.
Tagged as: Content Marketing, events
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