If you’ve ever planned a corporate event, product launch, or team celebration, you’ll know how important the visuals are. But choosing the right photographer? That can be harder than it looks.
With so many options out there, it’s easy to get lost in a sea of portfolios and pricing. At LOFT ONE12, we work with marketing managers and event planners who don’t just want ‘nice photos’, they want content that works hard for their brand, long after the lights go down.
So here are five key questions to help you make the right choice.
1: Have you shot events like ours before?
This might sound obvious but the best results come from photographers who understand the specific demands of your type of event. A corporate awards evening, for example, requires a different approach than a festival-themed summer party. Ask for examples of past work in similar environments so you can see how they handle space, energy, and brand storytelling.
Pro tip: Look for someone who knows how to capture moments without interrupting them. Someone who blends in, but still gets the shots that matter.
2: Can I see the full gallery not just the highlights?
It’s easy to be impressed by a few stand-out images, but what you really want to see is consistency. A full event gallery will give you a better sense of how they cover a day from start to finish; key moments, crowd interaction, venue details, and those authentic in-between shots that often turn out to be the most powerful.
At LOFT ONE12, we deliver galleries that are designed for multi-platform use so you’re not just getting pretty pictures, you’re getting content that fuels your social, internal comms and future campaigns.
3: How do you work with clients to understand their brand?
Your event photos should feel like you. That means the photographer needs to take time to understand your brand tone, colour palette, audience and goals. A good photographer will ask the right questions in advance and offer suggestions to make sure the final content fits seamlessly with your other marketing.
Ask the event photographer how they plan, whether they’re open to mood boards or brand decks, and how they’ll approach the event brief.
4: What's your approach to challenging conditions (like low light)?
Let’s face it, not every venue is designed for photography. Whether it’s a dark panelled conference room or a candlelit dinner, tricky lighting is part of the job. What matters is how your photographer handles it.
Ask about the equipment they use (fast lenses, off-camera flash, low-light sensors), and check their portfolio for examples where they’ve worked in similar conditions.
5: How quickly will we get the content and in what format?
You want content you can use quickly. Ask about turnaround times, whether you’ll get a preview set (useful for post-event hype on social), and what format the final images will come in. Are they cropped for different platforms? Will you have a mix of wide shots and tight details? Will there be a gallery for sharing with team members or sponsors?
At LOFT ONE12, we typically provide preview images within 24 hours and full edits within 10 working days formatted for Instagram, LinkedIn, websites, and more.
Final Thoughts
Choosing an event photographer isn’t just about style... it’s about strategy. The right photographer will help you capture content that aligns with your goals, reflects your brand, and gives you maximum value long after the event is over.
At LOFT ONE12, we work closely with brands and event planners to make that happen. Bringing a flexible, efficient and creative approach to every project.
Want to learn more?
If you're planning an event and want content that works harder for your brand, get in touch with us or explore more tips on our blog.
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