You’ve invested time, money, and energy into creating an amazing corporate summer event. Everyone had a great time, the feedback was brilliant, and you’ve got stacks of footage and photos... but what happens now?
Far too often, content captured at corporate events is shared briefly and then forgotten. This means you’re missing out on valuable opportunities to showcase your company culture, boost your marketing, and strengthen relationships throughout the year.
Let's look at 5 main problems faced by marketing managers, event planners, and internal comms teams and how you can make your event content keep working for your brand long after the party's over.
Problem 1: Your Employer Brand Doesn't Reflect Your True Company Culture
Solution: Use event content to showcase your authentic team dynamics and company culture. Rather than staged, generic images, share real, candid moments captured at your corporate event. These images not only enhance your recruitment campaigns but also create a genuine impression of your business, attracting the right talent and retaining existing employees.
Problem 2: Your Social Media Feels Flat or Inconsistent
Solution: Repurpose your event footage into dynamic, bite-sized social posts. Short videos, reels, and event highlights can consistently fill your social media calendar, driving engagement and keeping your audience connected to your brand. Whether it’s throwback clips, event teasers, or engaging behind-the-scenes footage, your event content is a rich resource for regular posting.
Problem 3: Your Website Imagery Doesn't Feel Authentic
Solution: Use your event photography to refresh your website visuals. Replacing generic stock images with real photos of your team, clients, and events will humanise your brand, boost trust, and better communicate your unique story. This authenticity resonates with potential customers, clients, and talent alike.
Problem 4: Internal Communications Lack Engagement
Solution: Make use of powerful event moments; speeches, testimonials, or team activities to enrich your internal comms. Create short videos, newsletters, or training decks that reinforce your company values and keep your team engaged. Leveraging event content internally makes your culture tangible and helps embed it into your team's daily life.
Problem 5: You're Missing Opportunities to Strengthen Client Relationships
Solution: Use event footage to nurture relationships with clients and stakeholders. Sending post-event highlight videos, personalised galleries, or thank-you reels strengthens relationships and reminds your partners why they choose to work with you. It’s a small gesture with big impact, reinforcing loyalty and connection.
Ready to Get More from Your Event Content?
If your event content usually gets filed away shortly after sharing, it’s time for a rethink. These five strategies ensure your investment in event production continues delivering results throughout the entire year.
At LOFT ONE12, we help businesses make every moment count. From filming through to creative repurposing, we ensure your content provides ongoing value and drives your brand forward long after the event finishes.
Want more ideas on how to maximise your event content? Let’s chat.
Share this post: